How To Promote A Grocery App Online?

1) Launch a user-friendly grocery app.

2) Have language customization on your website.

3) Using chatbots and QR codes will aid your customers.

4) Push notifications will nudge customers to buy.

5) SMS and Whatsapp marketing will create personalization.

6) Set up an attractive GMB page (Google Business Page).

7) Social media marketing (Facebook & Instagram)

8) In-store ads on Facebook, Youtube, and Google.

9) Showcase promotional pricing and discounts.

10) Multiple payment options like debit, credit, net banking, COD, and UPIs. Make the shopping experience easy. 

4 Best Ways To Improve Your Online Presence

The following are four powerful steps to improve your online presence.

1) Website (www) 
Your website should be a living document updated regularly and optimized for mobile. 42% of mobile consumers use their phones.

2) Social Media
Social media has grown 356% in the last 6 years. 63% of those companies who use social media say it has increased marketing effectiveness.

3) SEO
75% of users never scroll past the first page of search results. Content should be optimized for search. Keywords and link building are mandatory.

4) Blogging
Companies that blog have 55% more website visitors. Frequency is important. You should be blogging at least 2-3 times per week.

Search Engine Optimization (SEO) Processes

1) SEO process depends on three things such as website, keywords, and search engines.

2) Directory is a registry/book in which many categories are present.

3) Link building  or off page optimization.

4) Article is nothing but a short essay. its length must be 400-500 words. Keyword density must be 2 to 3 words per article. An article can be submitted to more than one website.

5) Keyword research by Google keyword tool defines two characteristics such as popularity (high) (chosen by global search in keyword tool results) and competition (low) (find out by Google search results).

6) Computer network is classified into four types such as Internet (Interconnected networks), Web (Source of information or resource that we access through internet), URL (uniform resource locator/ access the server/web), Domain (Primary name of a website).

7) Browser is a software through which we access the website.

8) Search engine is a software through which we search related webpages for a particular keywords as per the popularity.

Search engine follows the following steps 
Crawling : Crawler / spider jump from one page to another page through hyper links. 
Indexing : In this step, crawler stores the keyword and address of the website.
Processing : After indexing, the search engine arrange the urls according to their popularity.
Calculating relevancy : Whenever a user search for a keyword the search engine tries to find the closely related results.
Retrieving the result : Retrieving the results from the data base.

SEO Benefits For A Business

A website requires three things such as web design, web development and web promotion. The web design part is maintained by the web designer, the Web development part is maintained by the web developer, and the Web promotion part is maintained by the web promoter / SEO Optimizer. Web design includes HTML, DHTML, javascript, e-commerce, paint.net, adobe photoshop, flash, database, jquery, ftp (file transfer protocol) like Web development includes c, c++, PHP/MySQL, .net, Joomla, ajax, CSS (cascading style sheet) like Web promotion includes SEO (Search engine optimization), SEM (Search engine marketing) and PPC (Pay per click). 

The SEO benefits for a business are
High ROI (Return on investment) - Long-term positioning - Targeted traffic - Promotion does not skip - Increase brand visibility - Highest sales - Faster loading pages - More cost-effective - Increase accessibility - Cross-browser compatibility (Mozilla firebox, internet explorer, opera, google chrome) - Navigable by search engines - Usability (same as accessibility).